Content Travel – OTT Streaming Services Need to Differentiate to Grow

The great content industry break-away – streaming direct to the customer (D2C) – has enabled people virtually everywhere to end their reluctant relationship with their entertainment delivery service, cable/telcom. People began dumping the restrictive time/day content bundles back in 2007; thanks to Netflix, which has become synonymous with streaming. Since then, cord shaving/cord cutting has…

OTT Producing Excitement on the Screen, Behind the Scenes

Anand Sanwal, CB Insights CEO, constantly reminds organizations that the most difficult decision management has to make is determine it’s time to change direction, replace/kill their best product line because the world is changing; and if they don’t do it, someone else will (https://bit.ly/2KyO3zw). When you scroll through the list of 59 quotes, the missteps…

It May Be Time to Reshape the M&E Industry to Just Me

It took a while to migrate their viewers over to engaging their choice of programming to a connected device, eliminating the need to load a disc on their player, and, it wasn’t easy  in “the early days” to send/receive streaming video because service was “a little” squirrely. Codecs had to be constantly improved to minimize…

Driving Video Now is not just via 5G or on TV Anymore

With print ads moving to websites and TV ads going to free-to-view OTT (over the top) services and YouTube, he probably saw the investment as a means to enhance the marketing of his subscription entertainment service to locals in addition to indirectly reaching the global market since the Sunset Strip and billboards are such widely…