Hub Entertainment Research found that more than half (54 percent) signed up to watch a particular show. In addition, most subscribers (17-74) regularly watch at least one hour of their content a week.
In fact, over 23 percent said Netflix had the best original shows. That’s probably why Hub also found that 44-plus percent said Netflix was indispensable. But we keep them on their toes because we also watch Disney+ (including their sibling Hulu), Amazon, Apple TV+ and CBS All Access.
And these are just a few of the over 600 streaming services that are now in the US–all of which like to brag about their great libraries.
The truth is we really don’t care about your library. We want new, unique stuff.
If we want to check content out of the library, we also have free sources – Pluto, IMDb TV, Tubi. It’s true, we have to watch a couple of minutes of improving ads pre-roll or mid-show, but that’s okay having been raised on 15-20 minutes of ads with the pay TV we left.