Building an OTT Service People Want

Panel overview/title etc.

Building An OTT Service People Want

Wednesday, September 30, 2020: 2:00 p.m. – 3:00 p.m. (PT) / 5:00 p.m. – 6:00 p.m. (ET)

The last year has seen the launch of several successful high-profile OTT services, along with at least one that, well, let’s just say wasn’t so successful. This panel discusses what the winners have done right, what the losers did wrong, and how the incumbents in the space are keeping up with these new entrants. Our panelists discuss everything from programming and user experience to customer acquisition/retention strategies and technical innovations that keep get users to sign up and keep coming back for more.

Moderator:

Allan McLennan, Chief Executive, Global Market Technologist, Analyst/Advisor, PADEM Media Group

Speakers:

George Bokuchava, CEO, Tulix

Grant Michaelson, Vice President, Business Affairs at Disney Channels Worldwide

Tim Natividad, Head of Advertising Sales, Performance Marketing, Roku

Roland S. Martin, Host and Managing Editor, Roland Martin Unfiltered