The key to a successful market research project is determining what results you want to achieve…conduct the project and BAM! you’ve got the results that your boss or client has been waiting to see, hear. Take the work done by Paramount + several months ago when they rolled out their service. First, they touted the deep and…
We played chess a little bit while in college. It was a way to feel like you were doing something constructive while skipping classes and if you were winning, you weren’t wasting time. And before you ask … no, we weren’t that great at it. In retrospect, it’s a little like streaming … you know…
Of course, then in October 2015 Reed Hastings went and raised the price to $10 then later … . But still, you didn’t have to tolerate those growing bundles of repetitive ads. “Overnight” people around the world were watching their content and studios/tech firms were thinking, “Hey that looks easy.” Bezos figured he’d add Amazon…
Tenet painfully clawed itself to maybe $80M in ticket sales in the US and perhaps $400M globally while most major projects were slid into next year or worse, slipped into various D2C options. Studios and all but the most ardent theater goers said, “You know that I love you … I just don’t like you…
Despite the fact that movie theater attendance has been decreasing for the past 10 years, the new screens have increased. At the same time, there’s no indication that the industry will slow the opening of more theaters or that folks will return to the movie houses on a regular basis in large numbers. IMAX’s Aron,…
Without in-person sports attendance, online viewing has been off for football, basketball, baseball, tennis, hockey … well, you get the point. It just didn’t have the same excitement. But when the word got out that unreleased episodes of the Netflix-ESPN The Last Dance highlighting the Michael Jordan era with the Chicago Bulls, free stuff sports…
2020 was tough! Sure, we watched Outbreak and Contagion last year, but no one really took this whole pandemic thing serious until mid-to-late March when Tom Hanks announced he and his wife, Rita Wilson, tested positive for COVID-19 while he was in Australia filming an Elvis Presley biopic. Suddenly, people were saying, “Holy S*** this…
Early in the Spring the upfronts – where networks talk big spenders into getting theirs first – were basically cancelled because no one knew what (if any) shows were going to be ready for the fall season. The Euro football championships were cancelled. The Olympics were pushed to this year…maybe. Then things got bad. Networks…
While growing up in the US’s west coast, a big deal every fall was going to the annual county fair, every day. We became enthralled one year watching a barker hawking knives or pots/pans or something. What intrigued us was that he would have this crowd gathered and then would switch to looking at/talking to…
Pleased to be one of the 15 authors for this best seller International Best Seller! This insightful book, you will find the collective wisdom of 15 international thought leaders, scattered across three continents and multiple industries, as they share their best strategies for building influence and authority. Covering everything from video and print media to…