The maddening World of Content Distribution

Without the right content and a well thought out and executed marketing/communications plan, they might as well throw open the doors and let folks come and go at will. It takes time for wounds to heal and fade; or better yet, an overwhelming set of good/great memories to replace the bad ones. When we mentioned…

OTT Producing Excitement on the Screen, Behind the Scenes

Anand Sanwal, CEO of CB Insights, constantly reminds organizations that the most difficult decision management has to make is determine it’s time to change direction, and replace or kill their best product line because the world is changing. And if they don’t do it, someone else will https://bit.ly/2KyO3zw. When you scroll through the list of…

Tidal Change in Content Production, Delivery, Consumption

While the M&E industry likes to split hairs; consumers simply refer to their viewing as TV. It doesn’t matter if it’s pay-TV, AVOD, SVOD, TVOD — Netflix, Amazon Prime, Disney +, Apple TV +, Peacock, Hulu, HBO Max, MoviStar, BritBox, Tencent, Baidu, Jadoo, Yupp, Hotspot, ABC, CBS, BBC, YouTube, TikTok, TV5Monde, ZDF, ARD, TV2, Polstat,…

Your Kids Make D2C Service Switching Difficult

Nearly 60 percent of Netflix customers (about 83M households), watch kid and family content which is why the company invested heavily in show-runners, producers and creative folks from DreamWorks Animation and other studios around Hollywood. To help kids forget about Moana (fortunately, they have a short attention span) they unleashed Klaus, Kid Cosmic, Ghee Happy and a pipeline…