The great content industry break-away – streaming direct to the customer (D2C) – has enabled people virtually everywhere to end their reluctant relationship with their entertainment delivery service, cable/telcom. People began dumping the restrictive time/day content bundles back in 2007; thanks to Netflix, which has become synonymous with streaming. Since then, cord shaving/cord cutting has [...]
Anand Sanwal, CB Insights CEO, constantly reminds organizations that the most difficult decision management has to make is determine it’s time to change direction, replace/kill their best product line because the world is changing; and if they don’t do it, someone else will (https://bit.ly/2KyO3zw). When you scroll through the list of 59 quotes, the missteps [...]
Even if it’s HBO, CBS All Access, Disney+ Hulu and ESPN+, Netflix or whatever mix of service you have on your Roku service device or mobile app; everyone knows you’re starting to take the step away from what has been the television entertainment model.
It took a while to migrate their viewers over to engaging their choice of programming to a connected device, eliminating the need to load a disc on their player, and, it wasn’t easy in “the early days” to send/receive streaming video because service was “a little” squirrely. Codecs had to be constantly improved to minimize [...]
With print ads moving to websites and TV ads going to free-to-view OTT (over the top) services and YouTube, he probably saw the investment as a means to enhance the marketing of his subscription entertainment service to locals in addition to indirectly reaching the global market since the Sunset Strip and billboards are such widely [...]
Have you ever wondered how the M&E industry has evolved into the point guard for change around the world?
While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence.
It was simpler back in the 70's/80's everyone huddled around the TV set and watched whatever was on. Today? We have choices and everyone in the family exercises her/his right to choose what they want to watch, when they want to watch it, how they want to watch it and where they want to watch [...]
.....at the other end of the spectrum, we really can’t wrap our head around the conclusion that a “moderate level” of piracy is actually a good thing...