Your Kids Make D2C Service Switching Difficult

Nearly 60 percent of Netflix customers (about 83M households), watch kid and family content which is why the company invested heavily in show-runners, producers and creative folks from DreamWorks Animation and other studios around Hollywood. To help kids forget about Moana (fortunately, they have a short attention span) they unleashed Klaus, Kid Cosmic, Ghee Happy and a pipeline…

Content Travel – OTT Streaming Services Need to Differentiate to Grow

The great content industry break-away – streaming direct to the customer (D2C) – has enabled people virtually everywhere to end their reluctant relationship with their entertainment delivery service, cable/telcom. People began dumping the restrictive time/day content bundles back in 2007; thanks to Netflix, which has become synonymous with streaming. Since then, cord shaving/cord cutting has…

OTT Producing Excitement on the Screen, Behind the Scenes

Anand Sanwal, CB Insights CEO, constantly reminds organizations that the most difficult decision management has to make is determine it’s time to change direction, replace/kill their best product line because the world is changing; and if they don’t do it, someone else will (https://bit.ly/2KyO3zw). When you scroll through the list of 59 quotes, the missteps…

It May Be Time to Reshape the M&E Industry to Just Me

It took a while to migrate their viewers over to engaging their choice of programming to a connected device, eliminating the need to load a disc on their player, and, it wasn’t easy  in “the early days” to send/receive streaming video because service was “a little” squirrely. Codecs had to be constantly improved to minimize…