With print ads moving to websites and TV ads going to free-to-view OTT (over the top) services and YouTube, he probably saw the investment as a means to enhance the marketing of his subscription entertainment service to locals in addition to indirectly reaching the global market since the Sunset Strip and billboards are such widely…
While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence.
It was simpler back in the 70’s/80’s everyone huddled around the TV set and watched whatever was on. Today? We have choices and everyone in the family exercises her/his right to choose what they want to watch, when they want to watch it, how they want to watch it and where they want to watch…
…..at the other end of the spectrum, we really can’t wrap our head around the conclusion that a “moderate level” of piracy is actually a good thing…
The M&E industry could be the biggest consumer of the “make it disappear” products over the next few years as traditional and OTT TV organizations, shows, offerings, staffs and budgets change in the blink of an eye. Organizations and individuals in the industry struggle to keep track of who owns who and find just the…
Like everything else in the IP world the business models and opportunities surrounding the connected-car phenomenon are changing at warp speed, signaling that network service providers who may have kicked the Internet-on-wheels tires and passed two or three years ago should think again. The rolling – living room is real! “Absolutely, there’s an opportunity for…
We can expect intelligent systems to find their way into the industry to dramatically transform how – and if – stories are told … and sold. AI solutions developing viewer and audience profiles to target marketing efforts and activities to create measurable positive results. Products/services are also being used to identify viewer preferences, likes and…
The content creation industry has moved from SD to HD to 4K (and, in the very near future, 8K), preparing and managing the video stream has become increasingly important for everyone in the creation to viewing chain to meet the consumers current as well as rising expectations. While many of the mobile folks were wildly…
“Look, talent comes everywhere, but having something to say and a way to say it so that people listen to it, that’s a whole other bag. And unless you get out and you try to do it, you’ll never know.” – Jack, “A Star is Born,” Warner Bros., 2018
