Even if it’s HBO, CBS All Access, Disney+ Hulu and ESPN+, Netflix or whatever mix of service you have on your Roku service device or mobile app; everyone knows you’re starting to take the step away from what has been the television entertainment model.
It took a while to migrate their viewers over to engaging their choice of programming to a connected device, eliminating the need to load a disc on their player, and, it wasn’t easy in “the early days” to send/receive streaming video because service was “a little” squirrely. Codecs had to be constantly improved to minimize…
With print ads moving to websites and TV ads going to free-to-view OTT (over the top) services and YouTube, he probably saw the investment as a means to enhance the marketing of his subscription entertainment service to locals in addition to indirectly reaching the global market since the Sunset Strip and billboards are such widely…
While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence.
It was simpler back in the 70’s/80’s everyone huddled around the TV set and watched whatever was on. Today? We have choices and everyone in the family exercises her/his right to choose what they want to watch, when they want to watch it, how they want to watch it and where they want to watch…
…..at the other end of the spectrum, we really can’t wrap our head around the conclusion that a “moderate level” of piracy is actually a good thing…
The M&E industry could be the biggest consumer of the “make it disappear” products over the next few years as traditional and OTT TV organizations, shows, offerings, staffs and budgets change in the blink of an eye. Organizations and individuals in the industry struggle to keep track of who owns who and find just the…
