Driving Video Now is not just via 5G or on TV Anymore

With print ads moving to websites and TV ads going to free-to-view OTT (over the top) services and YouTube, he probably saw the investment as a means to enhance the marketing of his subscription entertainment service to locals in addition to indirectly reaching the global market since the Sunset Strip and billboards are such widely…

Connected Cars Are Catching On With Big Implications for MVPDs

Like everything else in the IP world the business models and opportunities surrounding the connected-car phenomenon are changing at warp speed, signaling that network service providers who may have kicked the Internet-on-wheels tires and passed two or three years ago should think again. The rolling – living room is real! “Absolutely, there’s an opportunity for…

Just Knowin: AI Can Improve Content Creation and Enjoyment

We can expect intelligent systems to find their way into the industry to dramatically transform how – and if – stories are told … and sold. AI solutions developing viewer and audience profiles to target marketing efforts and activities to create measurable positive results. Products/services are also being used to identify viewer preferences, likes and…