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PADEM Media Group

Identifying Market Opportunities, Building Global Relationships in Technical and Audience Growth
AdvancedTV, Video/OTT & Intelligent Worldwide

  • PADEM Media Group

    Building and Driving Global Growth
    in Streaming TV / Video / OTT & Intelligent Audience Engagement Worldwide

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  • 2020 – Covid
  • How 2020 Changed the Future of Video – Brightcove Executive Leadership Webinar – Speaker – December 8th, 2020
  • All about Streaming – Global Insight, Streaming Media Advance Forum, Featured Speaker,  December 3rd, 2020
  • IET (Institute of Engineering & Technology/London) Global War Games Webinar/London, Chairman/Co-producer, October 20th, 2020
  • Advanced Forum Chair/Interviewer – Streaming Media Executive Series: Open Forum UK/NL/US, December 3rd, 2020
  • Streaming Media West – Chair/Moderator:  “Building an OTT Service People Want,” September 30, 2020
  • SES ASTRA – Global Corporate Executive Event: Interviewer of VP/Video ->How Cloud Makes TV Channels More Competitive, September 17th, 2020 
  • IET (Institute of Engineering & Technology/London) Global Webinar – Producer/Moderator – Production Growth through Remote Editing, July 29th, 2020
  • 2019
  • Video Exchange Worldwide Streaming Summit, London, UKChairman, December 3rd & 4th 2019
  • Keynote Panel: How are ‘Brands’ going D2C and what does that mean for Broadcasters, OTTs and Telcos?
  • OTT Leadership Summit, Chairman – Streaming Media West, Los Angeles, CA – November 19th, 2019, Keynote Session – Subscription Fatigue
  • IBC – Innovation & Catalyst Series, Amsterdam, NL,  Moderator – five sessions; September, 13th, 14th & 15th , 2019
  • IBC 2019 – Chairman Catalyst Innovation Sessions – AI News Gathering, Mobile Production & 5G Tourism – September 13, 2019               
  • IBC 2019 – Chairman Session, Volumetric/VR – Storytelling, September 14th, 2019
  • IBC 2019 – Chairman Catalyst Innovation Sessions – AI News Gathering, Mobile Production & 5G Tourism – September 13, 2019               
  • Flash Memory Summit, Santa Clara, CA – Chairman, Volumetric Keynotes; August 7th, 2019
  • August  SMPTE / AIS’s Art & Science in Entertainment Storytelling, Silicon Valley/CA, June 5th & 6th, 2019, Driving Live IP Television, the reality of low-to-no latency and new audience engagement, panel producer & moderator
  • NorthernWaves, Oslo, Norway – Chairman, May 23rd, 2019
  • Pay-TV Summit, OTT Chairman, Denver, CO May 14th & 15th, 2019
  • Video Exchange ChairmanBangkok, Thailand, May 7th & 8th, 2019
  • NAB – Codec/CDN in Streaming Video Moderator, Las Vegas, NV April 9th, 2019
  • NAB – Maximizing Benefits of ATSC3 / Next Gen TV in 2019 and beyond, Panelist, Innovation Stage, April 9th, 2019

Capture Growth through

Market Realization



Market Advancement – Development – Team Leadership – Acquisition

  • Accelerated Strategic Corporate Development & Expansion
  • Accurate Technology Vendor Sourcing and Partnerships
  • Thought Leadership and Market Authority Creation
  • Market Evaluation/Restructuring for Active Adjustment/Capitalization
  • Extensive Global Executive Network Engagement
  • Corporate & Business Development/Training, Events & Workshops

New IP enabled streaming media and television services are accelerating their connections with audiences around the world like ever before. Viewers are watching more content, on more platforms every day. Their expectations for nearly endless content choice anytime, anywhere, and on any screen are driving business and operational changes for all media companies. In order to innovate at the speed the market is demanding requires not only great ideas and products, but insight and flexibility in innovating. Recognizing accurate media technologies, smart solutions and partnerships to accelerate all aspects of the ecosystem technically, content production and delivery, in order to build the right offering and team that drives a product that connects with and reaches the right audience, at the right time, on the right screen.

That’s where PADEM can help. By bringing years of hands on experience where new business decisions, evolved technical integrations, and content investments are leveraged to better monetize your library and connect audiences with personalized experiences.

PADEM Media Group is a collaboration of accomplished and proven senior technology, creative and market management executives working to make a difference and who are driven to advance streaming television, distribution network’s, digital transformation and audience engagement through an established methodology, expert level analysis, market & team leadership, strategic acceleration and accurate partnership development worldwide for over 25+ years.

Experts in multiple digital and media categories we are focused on evolving trends, market issues, identifying shifts, technology needs and especially new business opportunities in streaming media, OTT/television, video, entertainment, data/AI offerings and audience engagement worldwide.

We work with extraordinary companies that range from innovative inventors and startups with disruptive ideas to multinational corporations looking for a path to digital transformation looking for an accurate go-to-market edge and to build partnerships for reach expansion & diversified revenue growth.

Here’s what one of our clients recently had to say:

“Unmatched market understanding, insight and actionable strategic advice is the best way to describe our success working with PADEM Media Group. Starting with very aggressive objectives and culminating with a “done deal,” in the millions, Allan listened, understood and actually elevated our vision of what was achievable. He then helped us identify market candidates and facilitated relationships between cross-continent CEOs to enable the transaction. He guided our respective teams and supported us at each step in the process. As North American CEO for Siemens Convergence Creators, it was quite frankly a remarkable partnership and one of the highlights of our global fiscal year.” – Robert Jordan, CEO, North America, Siemens Convergence Creators, Oct 24th, 2019

PADEM is led by founder Allan McLennan, who is one of the leading global advancement and market capitalization executives across the M&E/Streaming TV/video Modeling, OTT technology, analytics, pre/post production, operations, programming as well as restructuring and strategic M&A/investments.

PADEM has extensive, established executive relationships worldwide and additionally contributes on connected cities, volumetric production, data intelligence gained through connected devices, remote education as well as AI/ML autonomous vehicles.

Established in 2007, PADEM Media Group is based in SF/Silicon Valley USA and works with the world’s leading media technology corporations, broadcasters, carriers, data platforms, vMVPD’s – telecoms, media & IT companies (see clients) across cultures worldwide.



What We Do

Industry Analysis

  • Category Landscape ID
  • Competitive Evaluation
  • Technical & Commercial Diligence
  • Category Fuel Ideation
  • Strategic Planning Accuracy

Market Acceleration

  • Product Value Creation
  • Agile Strategy Development
  • Transformation / Relaunch
  • Market Advancement
  • International Marketing & messaging

Customer Acquisition

  • Accurate Targeting
  • Go-to-market strategy
  • Global Business Development
  • Strategic Partnerships
  • IP Digital technology partner integration

Corporate Management

  • Technical & Business Expertise
  • Team Leadership Alignment
  • Management Tools &
  • Operational optimization
  • M&A Planning and Integration





1308, 2020

Do we really need better video compression? MPEG’s dead right?

By | August 13th, 2020|Categories: Uncategorized|0 Comments

Be on the lookout on what is being said about MPEG. A LOT what is being said is inaccurate and wrong.  In fact there was no “MPEG fiasco” of sort. Some people have been talking […]

708, 2020

The M&E industry has changed and in many ways for the better

By | August 7th, 2020|Categories: Uncategorized|0 Comments

Enough of  what is going to happen…what is happening is happening and will continue!  Fox announced no one back to the office until 2021.  Thinking – hoping – that’s a realistic target even if we […]