Capture Growth through Market Realization, Accurate Product Development & Leadership Access

Market Advancement – Development – Team Leadership – Acquisition

  • Accelerated Strategic Corporate Development & Expansion
  • Accurate Technology Innovation, Vendor Sourcing and Partnerships
  • Thought Leadership, Market Avocation and Authority Creation
  • Market Evaluation/Restructuring for Active Adjustment/Capitalization
  • Extensive Global Executive Network Engagement
  • Corporate & Business Development/Training, Events & Workshops

New IP enabled streaming media and television services are accelerating their connections with audiences around the world like ever before. Viewers are watching more content, on more platforms every day. Their expectations for nearly endless content choice anytime, anywhere, and on any screen are driving business and operational changes for all media companies. In order to innovate at the speed the market is demanding requires not only great ideas and products, but insight and flexibility in innovating as well as recognizing accurate media technologies, smart solutions and partnerships to accelerate all aspects of the ecosystem of content production and delivery in order to reach the right audience, at the right time, for the right screen.

That’s where PADEM comes in.

PADEM is a global provider of strategic, go-to-market, digital business growth and management consulting practice with a unique differentiator – key market leadership access! For over thirty years of dedicated participation and partnerships worldwide, PADEM can provide accurate connections to the worlds leaders in M&E, Games, Education and Automotive!

This is particularity key when addressing the streaming media development and technology categories in the Media & Entertainment and Education industries. PADEM values the importance of technologies, idea creation and people by bringing years of dedicated hands on experience and expertise on where new media business decisions, evolved technical integrations and investments are made. PADEM understands what it takes to capitalize on market needs, trends and opportunities to build accurate execution strategies and products that leverage new content creation, program modeling, team engagement and platform development to expand audience connections and grow success.

PADEM Media Group is a collaboration of accomplished and proven senior technology, creative and market management executives who are driven and on a mission to make a difference in the advancement of advance streaming video, enhanced distribution networks, overall digital transformation and specifically on the importance of audience engagement. This focus is accomplished through an established methodology, expert level analysis, market & team leadership, strategic acceleration and accurate partnership development and perhaps most of all market avocation and execution worldwide for over 25+ years.

We work with extraordinary companies, inventors, scientists, technologists, accomplished executives, individuals and high performing companies that range from innovative inventors and startups with disruptive ideas to multinational corporations looking for new paths and an accurate go-to-market edge in streaming media/OTT distribution, data/AI offerings and customer engagement worldwide.v

Here’s what one of our clients recently had to say:

PADEM is led by founder Allan McLennan, who is one of the leading global advancement and market capitalization executives across the M&E/Streaming TV/video Modeling, OTT technology, Adtech, CTV Ad insertion/measurement, full programming data development/analytics, pre/post cloud based production, operations, programming as well as restructuring and strategic M&A/investments.

PADEM has extensive, established executive relationships worldwide and additionally contributes on connected cities, volumetric production, data intelligence gained through connected devices, remote education as well as AI/ML autonomous vehicles.

Established in 2007, PADEM Media Group is based in SF/Silicon Valley USA and works with the world’s leading media technology corporations, broadcasters, carriers, data platforms, vMVPD’s – telecoms, media & IT companies (see clients) across cultures worldwide.

IP Reach


Our Clients

What We Do


Industry Analysis

  • Category Landscape ID
  • Competitive Evaluation
  • Technical & Commercial Diligence
  • Category Fuel Ideation
  • Strategic Planning Accuracy


Market Acceleration

  • Product Value Creation
  • Agile Strategy Development
  • Transformation / Relaunch
  • Market Advancement
  • International Marketing & messaging


Customer Acquisition

  • Accurate Targeting
  • Go-to-market strategy
  • Global Business Development
  • Strategic Partnerships
  • IP Digital technology partner integration


Corporate Management

  • Technical & Business Expertise
  • Team Leadership Alignment
  • Management Tools & Reporting
  • Operational optimization
  • M&A Planning and Integration

Speaking Engagements & Events


Nov. 24, 2022 -> Viewers Overwhelmed With Entertainment Options

Nov. 24, 2022 -> Viewers Overwhelmed With Entertainment Options

This is going to come as a terrible shock to the people who run the content creation, production, and distribution companies, as well as their analysts and stockholders: There are people on this planet who don’t go to movie theaters, watch appointment TV, or stream their entertainment.   Allan McLennan, CE

November 24, 2022


A Dive into the 8K Future with Industry Veteran Allan McLennan

A Dive into the 8K Future with Industry Veteran Allan McLennan

Drilling to the essence of 8K, McLennan sees an 8K stream having the potential to provide not only higher quality image but also more content; it’s a multi-layered, more efficient pipe. There is room for more information, even if it’s unclear what all of it will be. And therein may be where an 8K capable delivery s

October 19, 2022

By: 8K Association Newsletter

Viewers Overwhelmed with Entertainment Options

Viewers Overwhelmed with Entertainment Options

There could well be a peak for PeakTV as service providers move forward aggressively to entice viewers nationally and internationally despite the short-term global economic conditions. Studios/services need to continue to invest in new, unique content to attract more viewers. At the same time, they must develop a viabl

October 19, 2022

By: The Future of TV

People Like to See Different Content Different Ways

People Like to See Different Content Different Ways

In addition, studio/streamers have had to keep pace with new, different, unique content to keep subscribers and attract new subscribers. According to Hub Research, Netflix now reigns as the single most common destination for new show discovery, named by 35 per cent of viewers. Hub executives noted that back in 2013 w

April 1, 2022

By: The Future.TV; Digital Display

Now Serving Viewing Options

Now Serving Viewing Options

While moviemakers had shifted their focus to tomorrow to drill down and determine how they could develop, afford and enforce wholesale changes in the way movies are shot/made, NATO (National Association of Theater Owners) and UNIC (International Union of Cinemas) as well as indie and chain operations around the globe w

October 27, 2021

By: The Future.TV; Digital Display

2021 IBC a Sign of a Return to Normal

2021 IBC a Sign of a Return to Normal

The smaller size and lower bitrate of high-resolution 4K, 8K, HDR (high dynamic range) raw footage enables editors, colourists, FX, sound editors, animators, CGI pros and others to move the content smoothly around the globe and minimise their storage needs. Once the top-down work is done the content, instructions ca

October 15, 2021

By: MESA (Media & Entertainment Service Alliance) Online

October 2021 – The Hunt for Post Solutions Now at IBC

October 2021 – The Hunt for Post Solutions Now at IBC

The industry has been moving to refine/streamline video content production since 2006 when the major studios like Disney, Warner Bros, Paramount, Sony, Universal, others founded MovieLabs, a think tank to enable the future of film and TV production. Before anyone had an inkling that the world would come to a screechin

October 3, 2021

By: Digital Display & TheFuture.TV

The Window Is Now Open for More Entertainment and It Will Stay Open

The Window Is Now Open for More Entertainment and It Will Stay Open

The owners and Hollywood crowd gave a slight sigh of relief when ordinary people seemed to understand and get excited with Warner Bros./Christopher Nolan’s Tenet. Enough people were desperate enough to get out to earn $100M plus/minus in the convoluted film’s first week (probably given a little boost by a masked C

September 3, 2021

By: Digital Display; Thefuture.TV

Entertainment Is A Serious Business

Entertainment Is A Serious Business

Worldwide demand for all streaming content services shows no sign of slowing, according to Allan McLennan, Global Media Tech Analyst & CEP/Media, Head of M&E North America, Atos. “SVOD subs will reach more than 500M this year and it is forecasted to be more than 1.170M by 2025,” he noted. He added tha

August 23, 2021

By: August 23/2021 - Display Daily, TheFuture.TV

McLennan Analyst of the Month – August 2021

McLennan Analyst of the Month – August 2021

August 16, 2021

By: Influencer Relations (University of Edinburgh)