We can expect intelligent systems to find their way into the industry to dramatically transform how – and if – stories are told … and sold. AI solutions developing viewer and audience profiles to target marketing efforts and activities to create measurable positive results. Products/services are also being used to identify viewer preferences, likes and…
The content creation industry has moved from SD to HD to 4K (and, in the very near future, 8K), preparing and managing the video stream has become increasingly important for everyone in the creation to viewing chain to meet the consumers current as well as rising expectations. While many of the mobile folks were wildly…
“Look, talent comes everywhere, but having something to say and a way to say it so that people listen to it, that’s a whole other bag. And unless you get out and you try to do it, you’ll never know.” – Jack, “A Star is Born,” Warner Bros., 2018
With the rapid growth of OTT and streaming content, the biggest challenges the industry faces are accelerating content creation cycles, producing and delivering content for multiple platforms and creating personalized user experiences for the non-linear services. All of these areas require more efficient processes of creating, producing, delivering and managing recorded video material. AI can…
Back before we cut the cord, we wondered if perhaps football and golf were losing their charm (and audience) because of over exposure…..or is it because of the delay in viewing…latency? http://www.thefuture.tv/?p=8549
The recent IBC was more exciting and uncertain than it has been in years. It was exciting because the industry is moving at breakneck speed with new ideas, new enthusiasm and new opportunities in every hall; now that everyone seems to have accepted that all things are IP.
Survival Instincts
Partnering with the leading IT Workflow specialists Cutting Edge, the SF Giants held an open call for the top sports techs on September 26th. Announcing their Legacy Project of digitizing 16,000 assets/videos and preparing to generate what could become some of the greatest sports archive and available programming, the Giants along with Allan McLennan, CE…
Market growth and OTT opportunity exploding…how to keep your viewers happy with entertainment that meets their expectations
Personalization is rapidly becoming the efficiency mechanism for both ends of the media food chain – upfront interest for consideration and post viewing data intelligence for ad mapping.