In the film industry, AI will probably replace some people (executives?), but will help others advance to more responsible jobs. Ironically, will probably least affect those in the trades – key grips, electricians, craft services.
Many in the industry are already using AI tools, others will have to adapt or …
WGA, SAG/AFTRA spent weeks/months hammering out guardrails with AMPTP to limit AI uses to protect writers, actors and others in the film/show industry.
Depending on which side of the table you’re sitting on, it’s either the saving grace for the visual entertainment industry or the worst d*** thing that has ever been introduced for the industry.
It’s neither and it’s both!
Good people are already using it to do some spectacular work. Bad people are using it to sc**w up things.
Both sides will get better at what they do.
AI tools progressively made The Planet of the Apes franchise films better and better.
“The industry took a giant leap forward when VP (virtual production) LED screens were meshed with Unreal’s gaming engine and Nvidia’s GPU (graphics processing unit),” said Allan McLennan, President of 2G Digital Post. “They deliver tools and capabilities we almost take for granted today.
“Virtual camera systems, real–time rendering, photo–realistic CG (computer generated) backgrounds and AI–assisted production software is now fairly integrated in the production workflow and commonplace, whether you’re creating a 30–sec spot or a two–hour film,” he continued. “I’m sure some greenscreen work is being done, but every production facility in operation or in construction has varying VP sets and automated systems because they can dramatically improve the development of the project while helping to reduce the time and cost.
“As with the AI–enabled tools, they help crews be more effective and efficient,” he added. “More people are able to break set and go home for dinner in the evening rather than being tied down, sometimes working seven days a week. It helps them achieve a better balance in their personal/professional lives.”