Early in the Spring the upfronts – where networks talk big spenders into getting theirs first – were basically cancelled because no one knew what (if any) shows were going to be ready for the fall season.
The Euro football championships were cancelled.
The Olympics were pushed to this year…maybe.
Then things got bad.
Networks were running on fumes, falling back on 5-10-year-old movies squeezed in between their 10+ minute blocks of “we’re all in this together” ads to remind us we were in lockdown.
Fortunately, Netflix, Disney, Amazon, Apple and a few other streamers around the globe gave consumers some viewing relief from the scarred social and economic landscape.
But it didn’t take folks many weeks of friendly home time to watch all the stuff they wanted to watch in their subscription services.
After that people quickly became expert OTT channel/web surfer looking for something fun, interesting to watch or do.