While the M&E industry likes to split hairs; consumers simply refer to their viewing as TV.
It doesn’t matter if it’s pay-TV, AVOD, SVOD, TVOD — Netflix, Amazon Prime, Disney +, Apple TV +, Peacock, Hulu, HBO Max, MoviStar, BritBox, Tencent, Baidu, Jadoo, Yupp, Hotspot, ABC, CBS, BBC, YouTube, TikTok, TV5Monde, ZDF, ARD, TV2, Polstat, Tubi, TV Aztec, or any other national/international video content service. On flat screens, computers, tablets and, smartphones … it’s TV!
This change is having the largest impact in history on the appointment TV arena.