“Unmatched market understanding, insight and actionable strategic advice.”
That’s one client’s feedback for Allan McLennan, chief executive and founder of the PADEM Media Group, a global streaming media and entertainment management consulting, strategic advisory and analyst firm. And it’s the type of feedback McLennan has consistently received during the dozen-plus years he and PADEM have been in business.
With clients ranging from small, innovative startups to giant multinational corporations, McLennan and PADEM have a record of being ahead of the evolving trends and emerging challenges in the M&E space, with everyone from Ericsson to Siemens, Deluxe to TiVo, Comcast, Apple and Disney working with the industry vet and his company to advance their IP and digital media distribution and audience engagement roadmaps.
McLennan gave the Media & Entertainment Services Alliance (MESA) a rundown of the origins of PADEM Media Group, how PADEM addresses the differing needs of every corner in the M&E business, and what he sees on the horizon for the industry.
MESA: Why did you decide to launch PADEM Media Group back in 2007, what was the impetus for getting the company off the ground?
McLennan: PADEM was an opportunistic endeavor, as the founding President, I had been leading, launching and guiding the US publicly traded Rentrak’s Advanced Media and Information (AMI) division. The experience garnered at that time enabled me through the creation of PADEM to step in and provide in-depth insights and understanding around the new TV audience’s evolving needs, and the technology required to connect with and meet viewers’ expectations wherever they are around the world.