Anand Sanwal, CEO of CB Insights, constantly reminds organizations that the most difficult decision management has to make is determine it’s time to change direction, and replace or kill their best product line because the world is changing. And if they don’t do it, someone else will https://bit.ly/2KyO3zw.
When you scroll through the list of 59 quotes, the missteps are painfully, humorously obvious; and you can draw a strong comparison with the shift that is taking place in the M&E industry.
While cable TV is still the entertainment industry’s cash cow, customers around the globe are cutting/shaving their cords.
The cancellations of traditional video service subscriptions and declines in viewership are depressing advertising growth, according to Michael Nathanson, of the Moffett Nathanson analyst firm.
He projects flat advertising spend for the quarter — including a one percent gain for cable (to $5.6 billion) and one percent decline for broadcast (to $3.2 billion) and added that cable’s C3 ratings (commercial times during programs) declined by 14 percent and networks by nine percent.