It was simpler back in the 70’s/80’s everyone huddled around the TV set and watched whatever was on.
We have choices and everyone in the family exercises her/his right to choose what they want to watch, when they want to watch it, how they want to watch it and where they want to watch it.
The only people who care are folks in the M&E industry – analog terrestrial, satellite and cable folks as well as digital terrestrial, satellite, cable people; OTT bundlers/providers; and on the bottom of the pile, the folks who make the stuff…the content creators, developers, producers.
Increasingly, everyone is hellbent on becoming the sole provider of multi-channel services to the household – phone, internet, content.
The business used to be civilized. The cable guy had the pipe to the home and the network folks bundled a bunch of stuff – good, bad, mediocre – and sold it to the cable guy who put it all into an even bigger bundle and they didn’t care if you watched the stuff or not.
To make service better, they went digital and OTT started offering better stuff combined with convenience – on the viewers schedule – and things changed.