Netflix Rocks with “House of Cards” Launch…The 3M’s – Media Measurement Metrics will not be looked at in the same way ever again!

Netflix’s launch of their 13-segment series “House of Cards” has presented some great opportunities for them; 1) they do not having to rely on time-centric ratings, 2) they can capitalize on the viewing habits of its members; and 3) can spend less on marketing while generating higher viewership. A quote by CEO Reed Hastings and…

Global Opportunities

The PADEM Groups Founder, Allan McLennan speaks extensively worldwide on the growth of Interactive Digital media, Media economics, IPTV, iTV, MobileTV, Mobile cross-platform, Video Distribution platforms, Media Psychology, new business models, iAdvertising,  McLennan contributes to company’s sales meetings or within the industry worldwide either as a moderator or panel participant.