This past month while in London I had the opportunity to attend a very compelling summit based entirely on the what if’s of the advertising industry, and the ‘real’ of reality in new business models.
FutureTV Advertising discussed numerous issues and opportunities, but where it all netted out was even with all the tremendous technology available – CIVOLUTION, Gracenote, CISCO, that there still need to be the capability to generate second by second management and monitoring of both the viewing, but also, the programming that the viewer wants, when they want it.
Sounds simple right? Well it’s not, The computing power required to capture, store and analyze the VAST amounts of data is no small task. Consequently the companies that have the capability to do this, i.e. CISCO are in a very good position.
Yet the data capture groups are too.
More to come….