There’s a lot of talk about how the market is changing due to OTT (Over the Top) and Second Screen offerings. Yes, both of these are impacting the entertainment and media landscape. But really are they any different then what has already taken place over decades of consumer media consumption?
OTT services are basically just new channels much as what we experienced when the cable industry started have niche programming….just a bit broader. Second screens are what we used to call TV Guides – now being delivered at a faster pace.
In fact, there has always been an appetite by the viewer/consumer for new stories, new entertainment, and the stories behind those stories. Now we have available to us select programming that allows us to have what we want, when we want it.
No longer are we held to an old model of “I’ll provide you what you want and you’ll watch it when I tell you.” No, it’s now “I’ll tell you what I want, and watch it when I want or when we want to.”
It used to be a pretty simple media model of free programming if you watch the commercials…well, yes I guess that still exists. Oh, and now you can watch really interesting movies and shows when you want them too, they’re just cost a little bit more. My time’s worth it, right?
This was proven with Netflix’s original offering. Lot’s of great DVD’s, just send me the next one I want after I return the one I just watched. The next one in my cue.
What’s different is the media technology ecosystem. Something that most individuals don’t even look at, do not even recognize. This is key and something that Netflix is capitalizing on. A viewer will put up with low quality viewing if they get what they want, when ever they want it, and especially on whatever device they want. This is especially true when looking at the age of the viewer.
Now, if the viewing is of higher quality, they’ll even pay a bit more for it.
As we move forward we will be discussing how the new technologies will have impact on what you watch, when you want.
We will discuss ACR data analytics – understanding what is being watched so more can be served up and consumed.
We will review technology platforms – cable, IPTV, satellite and IP. How these really work and why Netflix is reliant on them to work.
Perhaps more importantly we’ll explore what is the next big solution in delivering media inexpensively, securely and efficiently that will truly disrupt, yet advance our global entertainment and education video and TV marketplace.