Drilling to the essence of 8K, McLennan sees an 8K stream having the potential to provide not only higher quality image but also more content; it’s a multi-layered, more efficient pipe. There is room for more information, even if it’s unclear what all of it will be. And therein may be where an 8K capable delivery system has a value proposition. It may be able to deliver an 8K resolution video or a combination of multiple 4K videos, 8K VR, or some video plus data. But the delivery solutions need to be in place to offer such personalization.