Monthly Archives: July 2013

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30 07, 2013

The Ever Changing Media Ecosystem – Part 2 – Knowing your audience

By | 2018-06-21T16:48:42+00:00 July 30th, 2013|Uncategorized|0 Comments

When it comes to providing an excellent resource for capturing viewers for your IP programming, you need to know what they’re watching. The way this is done is through data-analytics. The data guys say its simple, but in actuality its not. There are massive amounts of data captured every day in the media landscape. Some [...]

24 07, 2013

The Ever Changing Media Ecosystem

By | 2017-09-12T12:02:12+00:00 July 24th, 2013|Uncategorized|0 Comments

There’s a lot of talk about how the market is changing due to OTT (Over the Top) and Second Screen offerings. Yes, both of these are impacting the entertainment and media landscape. But really are they any different then what has already taken place over decades of consumer media consumption? Not really. OTT services are [...]

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