Monthly Archives: May 2013

17 05, 2013

Media industry wakes up: Measurement Shift in Play

By | 2018-06-21T16:49:08+00:00 May 17th, 2013|Uncategorized|0 Comments

This week, w/o 5/13/2013, as we all know the “Up-Fronts” were played out in NYC. There was A LOT of buzz around new shows, but also additional digital partnering. In other words, the networks were not going to go deaf and blind about the shifts in viewing and their ability to offer their programming on [...]

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