There is No Single Path in the Streaming Video Industry

There is No Single Path in the Streaming Video Industry

You're right, Ruben. The world does keep moving, and it can be a damn cruel place.” – Joe, “Sound of Metal,” Amazon Studios, 2019   We're a little over halfway through 2021 and surprise, the content industry not only survived the pandemic but in many ways is thriving because of it. &nb

August 2, 2021

By: The Future TV

It is Time for Streamers to Quit Being Selfish

It is Time for Streamers to Quit Being Selfish

The key to a successful market research project is determining what results you want to achieve…conduct the project and BAM! you’ve got the results that your boss or client has been waiting to see, hear. Take the work done by Paramount + several months ago when they rolled out their service. First, they tou

June 23, 2021

By: The Future of TV

Getting the Best from Streaming Services

Getting the Best from Streaming Services

We played chess a little bit while in college. It was a way to feel like you were doing something constructive while skipping classes and if you were winning, you weren’t wasting time. And before you ask … no, we weren’t that great at it. In retrospect, it’s a little like streaming … you know what you w

April 29, 2021

By: Digital Media Net

Entertainment is Becoming a Serious Business

Entertainment is Becoming a Serious Business

Of course, then in October 2015 Reed Hastings went and raised the price to $10 then later … . But still, you didn’t have to tolerate those growing bundles of repetitive ads. “Overnight” people around the world were watching their content and studios/tech firms were thinking, “Hey that looks easy.” Bezos

March 29, 2021

By: MESA (Media & Entertainment Alliance)

The Pandemic Accelerated the Focus of Serving the Viewer

The Pandemic Accelerated the Focus of Serving the Viewer

Tenet painfully clawed itself to maybe $80M in ticket sales in the US and perhaps $400M globally while most major projects were slid into next year or worse, slipped into various D2C options. Studios and all but the most ardent theater goers said, “You know that I love you … I just don’t like you very much rig

March 29, 2021

By: TheFuture.TV & MESA

Only the Best Will Thrive on the Theater, Home Screen

Only the Best Will Thrive on the Theater, Home Screen

Despite the fact that movie theater attendance has been decreasing for the past 10 years, the new screens have increased. At the same time, there’s no indication that the industry will slow the opening of more theaters or that folks will return to the movie houses on a regular basis in large numbers. IMAX’s Aron

March 23, 2021

By: MESA (Media & Entertainment Solutions)

Content Piracy Is Not A Victimless Crime

Content Piracy Is Not A Victimless Crime

Without in-person sports attendance, online viewing has been off for football, basketball, baseball, tennis, hockey … well, you get the point. It just didn’t have the same excitement. But when the word got out that unreleased episodes of the Netflix-ESPN The Last Dance highlighting the Michael Jordan era with t

February 22, 2021

By: The Future TV / UK throughout the EU

International Production Suddenly Looks More Attractive

International Production Suddenly Looks More Attractive

2020 was tough! Sure, we watched Outbreak and Contagion last year, but no one really took this whole pandemic thing serious until mid-to-late March when Tom Hanks announced he and his wife, Rita Wilson, tested positive for COVID-19 while he was in Australia filming an Elvis Presley biopic. Suddenly, people were s

February 17, 2021

By: The Future TV & MESA

Good Streaming Entertainment Deserves Great Ad Support

Good Streaming Entertainment Deserves Great Ad Support

Early in the Spring the upfronts – where networks talk big spenders into getting theirs first – were basically cancelled because no one knew what (if any) shows were going to be ready for the fall season. The Euro football championships were cancelled. The Olympics were pushed to this year…maybe. Then th

February 11, 2021

By: TheFuture.TV

It’s Time for the Next Generation of Streaming Service

It’s Time for the Next Generation of Streaming Service

While growing up in the US's west coast, a big deal every fall was going to the annual county fair, every day. We became enthralled one year watching a barker hawking knives or pots/pans or something. What intrigued us was that he would have this crowd gathered and then would switch to looking at/talking to three

January 18, 2021

By: The Future.TV UK