Testing News

The afternoon keynote “Perspective from Leadership” will see Simon Crownshaw, worldwide strategy director of media and entertainment for Microsoft, and Allan McLennan, founder, chief executive and global market technologist for Padem Media Group, follow up their discussion at IBC and dig deeper with their leadershi

January 9, 2023

By: MESA OnLine - CPS

The artful master of linguistics and baseball legend Yogi Berra has been quoted as saying, “When you come to a fork in the road, take It!” The problem for the video content industry is that there are too damn many forks, each has potholes, and everyone is certain his fork is the right one. The one thing every

January 9, 2023

By: MESA Online, Digital Dispaly & The Future.TV

This is going to come as a terrible shock to the people who run the content creation, production, and distribution companies, as well as their analysts and stockholders: There are people on this planet who don’t go to movie theaters, watch appointment TV, or stream their entertainment.   Allan McLennan, CE

November 24, 2022

By: MESA

Drilling to the essence of 8K, McLennan sees an 8K stream having the potential to provide not only higher quality image but also more content; it’s a multi-layered, more efficient pipe. There is room for more information, even if it’s unclear what all of it will be. And therein may be where an 8K capable delivery s

October 19, 2022

By: 8K Association Newsletter

There could well be a peak for PeakTV as service providers move forward aggressively to entice viewers nationally and internationally despite the short-term global economic conditions. Studios/services need to continue to invest in new, unique content to attract more viewers. At the same time, they must develop a viabl

October 19, 2022

By: The Future of TV

In addition, studio/streamers have had to keep pace with new, different, unique content to keep subscribers and attract new subscribers. According to Hub Research, Netflix now reigns as the single most common destination for new show discovery, named by 35 per cent of viewers. Hub executives noted that back in 2013 w

April 1, 2022

By: The Future.TV; Digital Display

While moviemakers had shifted their focus to tomorrow to drill down and determine how they could develop, afford and enforce wholesale changes in the way movies are shot/made, NATO (National Association of Theater Owners) and UNIC (International Union of Cinemas) as well as indie and chain operations around the globe w

October 27, 2021

By: The Future.TV; Digital Display

The smaller size and lower bitrate of high-resolution 4K, 8K, HDR (high dynamic range) raw footage enables editors, colourists, FX, sound editors, animators, CGI pros and others to move the content smoothly around the globe and minimise their storage needs. Once the top-down work is done the content, instructions ca

October 15, 2021

By: MESA (Media & Entertainment Service Alliance) Online

The industry has been moving to refine/streamline video content production since 2006 when the major studios like Disney, Warner Bros, Paramount, Sony, Universal, others founded MovieLabs, a think tank to enable the future of film and TV production. Before anyone had an inkling that the world would come to a screechin

October 3, 2021

By: Digital Display & TheFuture.TV

The owners and Hollywood crowd gave a slight sigh of relief when ordinary people seemed to understand and get excited with Warner Bros./Christopher Nolan’s Tenet. Enough people were desperate enough to get out to earn $100M plus/minus in the convoluted film’s first week (probably given a little boost by a masked C

September 3, 2021

By: Digital Display; Thefuture.TV