Allan McLennan

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So far Allan McLennan has created 34 blog entries.
7 10, 2013

TV is one screen: a screen of choice for each viewer

By | 2018-06-21T16:48:20+00:00 October 7th, 2013|Uncategorized|0 Comments

So, what is television today? It’s always a controversial topic depending who is a part of the conversation. However, there’s always one thing that’s consistent; whether together in groups as in the past, but more and more today where each person has the power and ability to review, edit and share content as one, the [...]

30 07, 2013

The Ever Changing Media Ecosystem – Part 2 – Knowing your audience

By | 2018-06-21T16:48:42+00:00 July 30th, 2013|Uncategorized|0 Comments

When it comes to providing an excellent resource for capturing viewers for your IP programming, you need to know what they’re watching. The way this is done is through data-analytics. The data guys say its simple, but in actuality its not. There are massive amounts of data captured every day in the media landscape. Some [...]

24 07, 2013

The Ever Changing Media Ecosystem

By | 2017-09-12T12:02:12+00:00 July 24th, 2013|Uncategorized|0 Comments

There’s a lot of talk about how the market is changing due to OTT (Over the Top) and Second Screen offerings. Yes, both of these are impacting the entertainment and media landscape. But really are they any different then what has already taken place over decades of consumer media consumption? Not really. OTT services are [...]

17 05, 2013

Media industry wakes up: Measurement Shift in Play

By | 2018-06-21T16:49:08+00:00 May 17th, 2013|Uncategorized|0 Comments

This week, w/o 5/13/2013, as we all know the “Up-Fronts” were played out in NYC. There was A LOT of buzz around new shows, but also additional digital partnering. In other words, the networks were not going to go deaf and blind about the shifts in viewing and their ability to offer their programming on [...]

11 04, 2013

Advancing Data Intelligence Through Clustering

By | 2018-06-21T16:53:58+00:00 April 11th, 2013|Uncategorized|0 Comments

This past week while at NAB in Las Vegas, there was an abundance of interest in finding out just how TV viewers will be interacting with their TV’s. Yes, interacting. Interactive television is becoming more and more accepted. Now, that said, iTV has actually morphed into what today is really multi-platform viewing of multiple forms [...]

9 04, 2013

TV is Alive!

By | 2018-06-21T16:51:25+00:00 April 9th, 2013|Uncategorized|0 Comments

There’s a lot of discussion this week in Las Vegas at NAB around new television programming models. Big screen, second screen, mobile. Who’s watching, who’s cutting. Workflow, editing for muti-platforms. One discussion in particular is around “ZeroTV’s,” yes, another new demographic group in the world of TV. The ZeroTv group is quite interesting. Primarily driven [...]

4 03, 2013

Cultural Shift? Old TV’S swapped out for new ones: why now?

By | 2018-06-21T16:51:32+00:00 March 4th, 2013|Uncategorized|0 Comments

An interesting article From Rapid TV addressing a report from Quixel Research out of the UK came to light today. “Jumbo-sized TV thirst adds wind to LCD and plasma sales.” Now typically this would not catch my attention, but in this case it did due to a couple of points made in the body of [...]

3 03, 2013

TV Series NuViewing – Engaging The Wants of Real Viewers

By | 2018-06-21T16:51:37+00:00 March 3rd, 2013|Uncategorized|0 Comments

This weekend on Saturday in the NYTimes a very interesting article ran on how much audiences enjoyed a full session viewing of a new television series in a theatre. How the audience was engaged and gave the screening a standing ovation at the end of the screening that ran from 9am to 5pm with occasional [...]

26 02, 2013

Great news: Mobile viewers watch TV – but is it entertainment

By | 2018-06-21T16:52:12+00:00 February 26th, 2013|Uncategorized|0 Comments

Today in Barcelona at this years 2013 Mobile World Congress, ROVI released a study clarifying what most of us have been wondering: what actually is being watched on mobile phones and where we might be headed to as a business model is concerned to what we will watch on our seemingly attached devices. The report [...]

13 02, 2013

Value, Quality & Choice – TV’s new landscape

By | 2018-06-21T16:52:19+00:00 February 13th, 2013|Uncategorized|0 Comments

Today the TV industry received a wake up call. Peter Kafka and Walt Mossberg interviewed Eric Huggers from Intel at All Things D’s DIVE into Media summit. Hugger’s placed in front of the two a compelling strategy and view in how Intel’s moving out to reshape the industry. Now, for those of use that have been immersed [...]

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