The first and foremost aspect of an improved business model in the IP space is the size of viewer/user base, their engagement level and their having content available that meets their interest…consequently consuming it.
The first and foremost aspect of an improved business model in the IP space is the size of viewer/user base, their engagement level and their having content available that meets their interest…consequently consuming it.
Whether it’s a new OTT or VOD service, finding, capturing and motivating user interest and consumption is critical for success. Many components drive this success: network efficiency, infrastructure upgrades, ingesting/transcoding, workflow logistics of the content, licensing/rights…of my, and then and perhaps most importantly knowing your audience through data is key
So, taking all of this in account, we need to take a look at really, where’s the money. So, where’s the money? The return (ROI)? All of this is certainly popular and no question driving the industry, and investors are willing to invest to be a part of the 2nd coming of the TV golden age. But….
The media and entertainment marketplace is and has been involved in a momentous shift in connecting to new audiences on multiple IP-connected devices providing efficient connections and transparent media associations through the use behavior no matter where in the world they may be or device.
New engagements are creating a new entertainment experience not only on the primary screen, but also on companion devices such as tablets and mobile phones, which are cued-up to benefit both from a fixed finer network as well as via LTE multi-cast with data intelligent networks in delivering OTT, VOD and selective video channels – ie. …
Direct to the consumer.
These new business models are rapidly accelerating and shifting (kicking and screaming – it won’t go away) old ones – ie. Television programming and it’s main driver – advertising….in a good way.
Whether you are offering entertainment, education, or political fodder, retaining and offering a great connection and value is a critical success factor.
So, we’re now shaving cords, shifting EPG’s expanding content bundles – personal selections, driving new delivery windows (to be expected), all creating tremendous new business models.
